Wailin: Welcome to Rework, a podcast by Basecamp about the better way to work and run your business. The only thing that’s going to work here is something that doesn’t make sense to most other people. As more and more companies try to do a predictable thing to grow their company, it gets more and more expensive. Everybody is trying to buy ads on the same marketplaces. Wailin: Adam Stoddard is Basecamp’s marketing designer.Īdam: So we were really trying to figure out a way to approach it in a very different way that you wouldn’t see from a lot of other companies.Īndy: Everybody is trying to get through the same door. No one was really excited about it, there just wasn’t a lot of energy and enthusiasm. And after the first one, if it just doesn’t stick? Then we’ll just part ways.Īdam: We were doing more advertisings and podcast ads, and it’s like, okay, this is fine. For this amount of money, the mid six figures a year, why don’t we just build things that are fun. The ideas we came into was like, well, why don’t we just flip the script entirely. I think we probably talked on the phone for three total hours, maybe even four across a couple phone calls. I was like, I don’t want to keep pouring money into ads and sponsorships and stuff that just aren’t working.
We had a mutual conversation where it was like, should we even market anymore? And on the table was me just not working at Basecamp. The traffic isn’t good, the signups aren’t good. Noise, the blog, building a good product, are dramatically outperforming our marketing efforts. All the other things we do, storytelling and Signal v. It was a conversation where we both said, the results we’re getting from our spending and our effort is just not good. And to be totally honest, it wasn’t a fun one. And a couple of months ago, Basecamp’s Head of Marketing, Andy Didorosi had a work call that kind of 2020 vibes.Īndy: Jason, our CEO, and I had our year check in. I don’t need to recap it, we all lived through it. Kacey Musgraves collab with Boy Smells - 29:33.Polyamberous candle from Boy Smells - 29:08."The Making of a Dumpster Fire" (SvN) - 25:31.Ben Wolf of Ferrous Wolf Fabrication (Instagram) - 14:42.
"Meet Andy," our episode about Andy joining Basecamp - 00:18.HEY launch, App Store, we can’t take it anymore 🎵 Antitrust, masks a must, let’s go eat the upper crust 🎵 Comfy pants, TikTok dance, POTUS rants, protest chants 🎵 COVID cruise can’t disembark, David’s back in Denmark 🎵 We didn’t start the fire-well, in this case we did. HEY A Dumpster Fire of a Year with Andy Didorosi, Adam Stoddard, and Nathan Anderson Listen now Operators are standing by! (Not really, but we promise to listen to every message.) Leaving a voicemail gives us permission to use your audio on the air. Have an idea for an episode? Want to share your story with us or ask Jason and David a question? Email us at tweet at us or leave us a voicemail at (708) 628-7850. REWORK is proudly hosted by Transistor Podcasting Company We’ll take you behind the scenes at 37signals with co-founders Jason Fried and David Heinemeier Hansson and bring you stories from business owners who have embraced bootstrapping, staying small, and growing slow. While the prevailing narrative around successful entrepreneurship tells you to scale fast and raise money, we think there’s a better way. Rework is a podcast about a better way to work and run your business, from 37signals - the makers of Basecamp and HEY. Subscribe to REWORKīasecamp Behind the Scenes Big Tech Customer Support DHH and Jason Fried Greatest Hits HEY Just For Fun Mailbags Privacy Remote Work Rework Revisited Running a Calm Company Shape Up Small Business About the show We just want to make you laugh while the world burns.A Dumpster Fire of a Year | REWORK Skip to content The REWORKĪ podcast about a better way to work and run your business, from 37signals. PHETASY IS a movement disguised as a company.
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